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Melvin Benn's Big Idea - The Full Capacity Plan


How to get people happily back into pubs clubs, stadiums and events in a new normal world

Taking the panic out of the pandemic will be essential to many industries kicking off again in 2020 and 2021. Hospitality, pubs clubs and sports venues are all affected and have to get their communities comfortable in close proximity. 

Here is how Melvin thinks it can be done. He calls it the Full Capacity Plan

 

 

Big tours are planned years in advance of playing in your cities and cost a fortune to put on. 

How do you promote ticket sales in the current situation, even for the summer of 2021?

It is a tricky problem to get over.

Melvin Benn is the man behind Festival republic, a significant live event promoter with a range festivals to his name, one of which is near to me in Henham called Latitude. You may have been.

The questions are as follows:

  • How do you get permission to stage large scale public mass participation with the support of the authorities?
  • If you do get the support, how do you prove you are meeting the needs of peoples health and safety in a diminishing pandemic?
  • Will you be able to make your customers comfortable and confident enough to stand toe to toe in a 40,000 crowd watching a show?


Here are Melvin's ideas on how you can do it contained in the Full Capacity Plan.

You can see the full plan here

or on Festival Republic

Heres how they can do it!

 What do you think? Please leave a comment below.